This Certification Program is a core certification program of the American Certification Institute and the Global Negotiation Institute. This program offers the designation of CMP (Certified Marketing Professional), CMM (Certified Marketing Manager), and CSMM (Certified Senior Marketing Manager) to candidates who demonstrate their understanding of the fundamentals of the profession through the successful completion of rigorous professional certification examinations based upon the MARKETING MANAGEMENT BODY OF KNOWLEDGE. (MMBOK). The MMBOK is supported by six modules of study material for the CMP and six modules of study material for the CMM.
Modules for Certification
The certification program for Level 1 consists of six modules and an 80 question multiple choice examination prepared from the MARKETING MANAGEMENT BODY OF KNOWLEDGE (MMBOK). The certification program for Level 2 consists of six modules and an 80 question multiple choice examination prepared from the MARKETING MANAGEMENT BODY OF KNOWLEDGE (MMBOK). The certification program for Level 3 consists of a written and oral examination conducted to determine the candidate’s knowledge, skill, and ability relating to the MARKETING MANAGEMENT BODY OF KNOWLEDGE (MMBOK).
Candidates may complete the modules in any order. However, the suggested sequence is spelled out below.
LEVELS 1 AND 3
Module 1 Marketing Management
Module 2 Consumer Behavior
Module 3 Integrated Marketing Communication
Module 4 Direct and Database Marketing
Module 5 Marketing Research and Strategy
Module 6 International Marketing
LEVELS 2 AND 3
Module 1 Contemporary Management
Module 2 Human Resource Management
Module 3 Information Systems for Managers
Module 4 Negotiation and Conflict Resolution
Module 5 Leadership and Motivation in Organizations
Module 6 Strategic Management
LEVEL 3 Certified Senior Marketing Manger (CSMM)
The Creative Component
Marketing management professionals are increasingly called upon to communicate in a myriad of formal and informal ways. The evolving complexity of the field, the development of electronic information systems, technological innovations, and the development of different management structures and styles, calls for creative communications skills.
The Creative Component provides the candidate the opportunity to develop and display communications skills through either a formal research paper or an academic thesis. The candidate must write an original, documented paper of 3,000 to 5,000 words in length on a special aspect of marketing management. Grading will be on a pass-fail basis. The candidate must submit the title and outline to be reviewed and approved by the Examiner. The research paper may be written at any time while the candidate is enrolled in the certification program. Unlike the written examinations, a candidate may prepare and submit the paper at his/her own convenience.
Exam questions for Levels I and II are multiple choice. The examination for Level 3 is a written thesis and oral examination. The multiple choice examinations include questions relating to definitions, understandings of concepts, discussion of the relative merits of various issues, as well as development of approaches to hypothetical situations. A list of sample questions is available from the American Certification Institute.
Successful candidates are granted the designation of CMP for Level 1, the designation of CMM for Level 2, and CSMM for Level 3. The designations CMP, CMM and CSMM may be used just as similar recognitions are employed in accounting, insurance, medicine, law, and other professions. Either the full expression or the initials may be used after the individual’s name on business cards, stationery, etc.