HOW TO BUILD BRAND LOYALTY THROUGH CUSTOMERS PARTNERSHIP

RATIONALE

“There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else.” Sam Walton
Brand loyalty, customer satisfaction, and retention are critical to organizational success. Today’s business environment is characterized by fierce competition, creativity, and innovative product design and price war all in an attempt to win and keep just that one customer.

To remain competitive and relevant in today’s market we must understand and appreciate that the only winning edge is the resolve not to see the customer as external voice but as a co-innovator and partner that we must build long-term relationship with, first, by finding out what his value to him and carve a mutually satisfactory solutions to shared problems.

LEARNING OBJECTIVES

This programme is geared at helping participants develop a customer focus-orientation, build and develop strategies that would enable them to win a new customer, keep both the new and existing ones for as long as possible.

TRAINING OUTLINE

HOW TO CREATE MUTUALLY BENEFICIAL RELATIONSHIP WITH YOUR CUSTOMER

  • Rules Governing customers’ partnering
  • How to create company – client or customers’ intimacy
  • How to make your customer a co-innovator
  • How to create higher customer value

HOW TO CREATE AND ACHIEVE BRAND LOYALTY

  • Strategies for creating brand loyalty
  • How to reinforce brand benefits and gain market patronage
  • How to cultivate customer loyalty
  • Product positioning and brand equity

CUSTOMER DEFECTION AND WIN BACK STRATEGY

  • Understanding the reasons why customer churn brands
  • How you can turn a defecting customer back to a loyal customer
  • How to win back a defected customer
  • How to keep your customer

USING SOCIAL MEDIA IN PROMOTING BRAND LOYALTY – TECHNO MARKETING

  • How to use Facebook in projecting product benefits
  • Tweeting and customer information
  • Customer data collection and customer knowledge using techno-marketing
  • On-line market and media choice

BENEFITS

You will benefit from expert advice and understanding how to create and achieve long-term patronage from your customer.

Understanding how to use your existing customer link in achieving cross-selling, repeat buying and reference selling.

LEARNING METHOD

  • Expert knowledge
  • Demonstration and classroom discussion
  • Participant’s involvement and case study approach

WHO SHOULD ATTEND?

Sales and marketing personnel, those who interface with customers and desire to take their product or services to the next level of sales and profitability.

DURATION:                 2 Days (9 am – 4 pm each day)

OTHER DETAILS:     See page 1 of this brochure for information on dates, venue, and fee.