HOW TO USE THE NEW MEDIA FOR CORPORATE BENEFITS

“Today we are beginning to notice that the new media are not just mechanical gimmicks for creating worlds of illusion, but new languages with new and unique powers of expression” Marshall McLuhan (1911-1980)
RATIONALE

The demands of the new and emerging business environment require speed, accuracy, self-assisted technology and immediate feedback. The new media provides managers with low price, easily deployed communication and self –managed system that helps achieve a superior result and meet the need of a fast-paced, upwardly mobile generation of workers and well-informed customers. The essence of this two days seminar is to provide participants with the tools they need to deploy the new media for operational efficiency and in the best interest of their organization.

LEARNING OBJECTIVE

The main thrust of this learning intervention is to furnish managers with the tools that would enable them to achieve a better result through a blend of computer-mediated and video communication system with the benefit of speed, self-appraisal, evaluation and immediate feedback.

TRAINING OUTLINE

NEW MEDIA SELECTION, RICHNESS, AND COVERAGE

  • Selection Criteria: Simplicity and Cues
  • New Media and Communication
  • New media in a multi-generational Organization
  • Blending the new media and face to face communication

VIDEO COMMUNICATION AND COMPUTER MEDIATED INFORMATION DISSEMINATION

  • How to benefit from the group support Communication system ( Facebook, LinkedIn, official website etc)
  • Messaging and information equivocality
  • Emailing: Voicemail and conventional email messages
  • The legality of computer-mediated communication

HOW TO RECEIVE PERFORMANCE FEEDBACK USING THE NEW MEDIA

  • Message composition and clarity
  • Concurrent and sequential feedback in an organization
  • Task and Timeline setting
  • Identification and elimination of communication Noise

MULTIPLICITY OF INFORMATION CUES AND HOW TO ELIMINATE ABUSES

  • The effect of cues multiplicity on effective communication
  • Use and selection of media cues
  • New media and users abuse
  • How to manage and control message interface

BENEFITS

Participants will learn how to work and achieve better results using a cost-saving medium of communication and understand how to manage new media exposure and its consequences in their organization and among the workforce.

LEARNING METHOD

  • Sight and touch – participatory
  • Demonstrative
  • Teaching method

WHO SHOULD ATTEND

  • Human Resource Managers, Customer relations and business development manager, Public and media relations Managers, marketing and product managers, and anyone who interface with customers or clients.

DURATION:                        2 DAYS (9 am to 4 pm each day)

OTHER DETAILS:     See page 1 of this brochure for information on dates, venue, and fee.