TECHNICAL PROPOSAL WRITING

“We haven’t seen a proposal at this stage either and until we see something in writing from somebody, there is no offer.” Shane Richardson
RATIONALE:

A proposal is the first test of organizational competence expressed in written form. It is a benchmark acknowledgment with which your organization would be judged or evaluated as having the requisite know-how to execute the job, contract or project that you have applied for.

A well written and structured proposal is your company’s voice before those that determine your fate whether to use or not to utilize your services. Your ability to understand the technicality and structure of a proposal will to a large extent determines your organization’s success.

LEARNING OBJECTIVES

The primary objective for this two days training is to expose participants to the fundamental of technical proposal writing and ensure that your proposal is responsive to key customer’s requirement (RFP), is easy to follow and properly highlights your major discriminators.

KEY ELEMENTS OF PROPOSAL WRITING

  • Steps in writing a winning proposal
  • Attributes of a good technical and cost proposal
  • Procedures for review, rewrite and editing of a proposal
  • Packing and submission of your proposal

RFP AND THE USE OF COMPLIANCE MATRICES IN TECHNICAL PROPOSAL WRITING

  • How to study and relate to a competitive RFP
  • How to structure your proposal to fit into the RFP
  • How to arrange a kickoff meeting
  • Carving your company’s USPs when writing a technical proposal

SECTION MOCKUPS / UNIQUE OR POSITIVE ATTRIBUTES’ HIGHLIGHT IN DRAWING UP A TECHNICAL PROPOSAL

  • How to design your proposal outlines to conform with RFP
  • How to structure your mockup theme statement
  • Features and benefits
  • Summary, checklist and Programme delivery

HOW TO WRITE A WINNING EXECUTIVE SUMMARY AND HIGHLIGHT YOUR ORGANIZATION MAJOR DISCRIMINATORS

  • Applying the one-tenth rule
  • How to highlight your key discriminator in executive summary page
  • The structure of an executive summary
  • How to highlight your concise statement of the main idea

BENEFITS

  • Understands key elements that enable your proposal to meet clients requirements
  • Learn how to structure a winning technical / Cost proposal
  • Distinguish between proposal writing and other types of technical writing
  • Learn how to use discriminators, checklist, mockups to organizational advantage when writing a technical proposal.

LEARNING METHOD

  • High impact lecture format with rich illustrations
  • Practice-based learning method
  • Experience and solution focused
  • Question and answer
  • Multi-media and power point presentation

WHO SHOULD ATTEND?

All levels of management-executives, senior managers, middle managers, frontline supervisors- Human resources professionals, entrepreneurs and other business leaders seeking to understand how to achieve better results.

DURATION:                2 Days (9 am – 4 pm each day)

OTHER DETAILS:     See page 1 of this brochure for information on dates, venue, and fee.