Powerful Marketing ideas are essential to the survival of small businesses. For the small businesses to survive the harsh competition presented by the enormous resources at the disposal of the big companies or businesses, they will have to be smart. By being smart I mean that they should be able to do some of...Read More

Marketing: What is Marketing? The four elements of marketing…Marketing is any activity that has to do with buying and selling of a product. In this sense, a product can mean goods and services. Marketing encompasses advertising, sales, and product delivery, as long as the aim is to get products sold to the final consumer. What...Read More

Knowing your target market will not only improve your chances of excelling in your business, but it will also minimize cost. You need to understand that not everyone wants to buy what you are selling, so you must know those who are interested. It is highly impossible to have a successful startup business when you...Read More